12 key questions to make your new website a success

1. What market “specifically” is this website targeted to?

•    Business to Business
•    Business to Consumer
•    A Subscription Web Site for Members

2. Who “specifically” is this website for? Be very specific; your websites effectiveness depends on your answers.
•    Male or Female?
•    Young or Old?
•    Income Level?
•    Education Level?
•    Create a “Buyer Persona” this is KEY.

3. What is the purpose of your web site?
•    Informational
•    eCommerce Online Store
•    Selling a Service
•    Marketing your Business
•    Data Collection
•    Lead Generation
•    Just for Fun
•    Topical
•    Educational

4. How will people find your site?
•    Print Marketing?
•    Social Media?
•    Networking?
•    Search Engines?
•    SEO or SEM?
•    Keywords?
•    E-mail Marketing?
•    Blogging?
•    Other Ideas?

5. What are you going to do to make visitors linger at your site?
•    Relevant Compelling Content
•    Answer Questions
•    Educate
•    Free Offers
•    Videos
•    Blogs
•    Organized Site Layout
•    Update Content Frequently

6. What do you want visitors to do once they are at your site? What action do you want to inspire?
•    Learn
•    Order
•    Try
•    Watch
•    Submit Info
•    Search
•    Contact
•    Become a Member
•    Purchase Something
•    Tell a Friend
•    Share

7. How are you going to get people to come back to your site?
•    eNewsletter
•    Social Marketing
•    Timely Offers
•    Direct Mail
•    Blog
•    Videos
•    Change Content Often
•    Email Marketing

8. How are you going to monitor the results of your web site?
•    Web Site Analytics
•    Google Analytics
•    Keyword Analytics
•    Visitor Tracking Tools
•    Hubspot

9. What are the things needed to get a great web site up and running?
•    Written Description of Target Personas
•    Site Layout Plan
•    Content Written Specifically For Target Personas
•    Quality Images that Relate to Content and Target Personas
•    Purchase Domain Name
•    Purchase Website Hosting
•    A Content Management System (CMS) like Joomla (our favorite), WordPress, or Drupal

10. What content do I need to build the site?
•    Content Written for Target Personas
•    A Writer (If you can’t or won’t write, get a professional writer who can write for web.)
•    Images
•    Products

11. How do I attract more traffic to my site?
•    Print Marketing
•    Social Media
•    Networking
•    Search Engines
•    Likes
•    Sharing
•    SEO or SEM
•    Keywords
•    Email Marketing
•    Blogging
•    eNewsletters
•    Backlinks from Other Sites

12. How will I know that my site is successful?
•    When it Generates interest
•    Awareness
•    Leads and Revenue